Sam Way (born in 1987 in Devon, England) is a male model. He is signed with Models 1 (London). He has done work for Diesel, B*Boy, Topman, Pull & Bear, Abercrombie & Fitch and Dolce & Gabanna. He is a British model best known for his television advert for Diesel's "Only the Brave" fragrance. He first garnered international acclaim when he was photographed alongside Kate Moss by photographer Bruce Weber for Vogue Hommes.